Why Track Your Champions?
Some stats to consider. The Dept. of Labor Statistics confirms that 30% of the American workforce changes jobs each year. Beyond that, software users are 3x more likely to buy from previously used vendors if contacted after switching jobs. And, finally, if selling top-down, note that newly hired executives spend 70% of their budget in their first 100 days on the job.
Tracking and following your champions can add millions to your pipeline. We built our calculator to show just how much pipeline Champion can generate for you.
Identifying your champions is step one for building a real advocacy strategy. We'll track your first 20 champions for free — reach out to get started.
Questions and Answers
What inputs do you use to calculate the impact of tracking job changes?
The inputs in our calculator include: Annual Contract Value (ACV), which is defined as the total value of a customer's contract into an average value per year. For example, a $1 million, 10-year contract would have an ACV equal to $100,000 per year. Total Users, which is the total number of users who are using your product or service. Net Promoter Score (NPS), which is a metric used in customer experience programs. Your NPS score can be anywhere from -100 to 100.
How are you calculating “estimated leads”?
We estimate that 15% of users change jobs every year.
How are you calculating “estimated SQLs”?
We assume that 9% of leads book sales meetings, and adjust that percentage further based on the NPS input.
How are you calculating the sales metrics?
Each output is calculated using the inputs (ACV, Totally Users, NPS) provided.
Uncover Your Champions
We'll track your first 20 champions for free. Reach out to get started.
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