Why Referrals?
When it comes to B2B companies and service providers, identifying, engaging, activating, and tracking your champions can unlock extraordinary growth. Which is why we built our calculator.
Not only does data tell us that leads coming from a trusted referral are significantly more likely to purchase a product, referral sales cycles are shorter and ACV is 16% higher, on average. Meaning, you could be missing out on a big chunk of added revenue.
Identifying your champions is step one for building a real advocacy strategy. Reach out to get started.
Questions and Answers
What inputs do you use to calculate the impact of tracking job changes?
The inputs in our calculator include: Annual Contract Value (ACV), which is defined as the total value of a customer's contract into an average value per year. For example, a $1 million, 10-year contract would have an ACV equal to $100,000 per year. Total Users, which is the total number of users who are using your product or service. Net Promoter Score (NPS), which is a metric used in customer experience programs. Your NPS score can be anywhere from -100 to 100.
How are you calculating “estimated champions”?
Depending on the NPS input, we estimate that up to 15% of total users could be champions or advocates.
How are you calculating “potential referrals”?
We assume that 15% of all champions and advocates will provide at least one referral.
How are you calculating the sales metrics?
We use research from Gartner that 50% of referrals progress to opportunities, assume a 15% win rate, and use your input of average ACV to calculate revenue.
Uncover Your Champions
Reach out to get started.
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