Reference ROI 
Calculator

Research shows 85% of enterprise buyers claim that they speak to at least one trusted reference when making a software purchase decision. See just how much revenue Champion can add to your pipeline by identifying your power users and advocates, and activating them as references in your sales conversations.

Slide to see champion's impact
Estimated Opportunities / Year
0
5,000
Average Annual Contract (ACV)
$0
$500,000
Win Rate
0
70%
New Win Rate with Champion
22%

Considers a 10% increase in win rate when references from Champion are involved.

Additional Deals Won
20

Based on 10% increase in closed/won deals.

Total Deals
220
Total Revenue Impact
$1,200,000
Surface the best reference every time.
Reach out to get started.

Why UsE references?

81% of sales leaders and 65% of marketing leaders agree that deals close at a higher rate when references are used. What’s more, 85% of enterprise buyers claim that they speak to at least one trusted reference when making a software purchase decision. 

Buyers and sellers agree: references are a big deal. We designed our calculator to showcase just how impactful Champion can be for your pipeline.

Identifying your champions is step one for building a real advocacy strategy. Reach out to get started.

Questions and Answers

What inputs do you use to calculate the impact of tracking job changes?
The inputs in our calculator include: Estimated Opportunities / Year, which is the total number of opportunities forecasted annually; Annual Contract Value (ACV), which is defined as the total value of a customer's contract into an average value per year; and Win Rate, which is the percentage of deals that you win divided by total deals.
How are you calculating “new win rates”?
Based on our own data, we assume a 10% increase in win rate when champions are used.
How are you calculating “additional deals won”?
Based on a 10% increase in win rate, this is the number of deals added to your pipeline.
What does "total revenue impact" mean?
Total revenue impact is the amount of revenue we estimate Champion can add.
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