B2B is running a
leaky bucket business.

Leaky bucket business

noun

[lee-kee · buk-et · biz-ness]

A B2B company that pours acquisition spend into top of funnel while customers, relationships, and revenue leak out the bottom.

Most B2B companies spend $6 to acquire net-new revenue they could compound from customers they already have.

Champion seals the deals, transforming customers’ trust into your next quarter of retention, expansion, and pipeline.

Champion moves the needle.

book a demo

Meet your most defensible growth line.

Champion identifies every champion in your base, activates them at scale, and turns the customer roster into a continuous source of pipeline.

Cut time-to-close with the right reference.

Our Revenue AI ranks customers by deal context and relationship strength, then runs the workflow from inside the opportunity record to match references right away.

Prove the impact of customer-driven revenue.

Every act of champion engagement and advocacy is tied to the deal it influenced. Customer-sourced pipeline, expansion influenced, and NRR contribution are all visible and ready to report.

Rise above the noise.

AI is flooding the inbound channel with content nobody asked for. Now, people are putting their trust in peer recommendations. Champion turns that trust into a measurable, compounding pipeline source that doesn't depreciate when the algorithm changes.

1/4

identify

Champion continuously scores every contact across your stack.

2/4

Activate

Know what makes each champion unique.

3/4

match

Rank customers by deal context and relationship strength.

4/4

Track

A board-ready view of customer-sourced revenue.

Run a continuous
customer-revenue engine.

Identify the most-engaged humans inside every account. Activate them with rich insight and customer voice. Match them to the right revenue moment. Track every outcome to the deal it influenced. That’s customer revenue orchestration.

See how it works

Run a continuous customer-revenue engine.

1/4

identify

Champion continuously scores every contact across your stack.

2/4

Activate

Know what makes each champion unique.

3/4

match

Rank customers by deal context and relationship strength.

4/4

Track

A board-ready view of customer-sourced revenue.

Identify the most-engaged humans inside every account. Activate them with rich insight and customer voice. Match them to the right revenue moment. Track every outcome to the deal it influenced. That’s customer revenue orchestration.

Find your champions

Break down
customer data siloes.

Champion is built for how you work, aligning all of your revenue teams around shared customer data and insights to surface power-users, activate them, and drive impact.

Turn customer
trust into
revenue.

Book a demo

B2B is running aleaky bucket business.