Hello, Champions!

I wanted to share some news with you: we’ve raised $5 million, bringing our total raised to $10.3M.

I hesitated to write about this, because we’ve never been entirely comfortable celebrating fundraising. Fundraising announcements are rarely about the customer. The things we most want to celebrate at Champion are your wins: the programs you’ve built, the impact you’ve had on revenue, and the careers you’re growing.

But this milestone belongs to you, too. And it feels right to share it together.

We’ve built Champion with you, every step of the way. Customer marketing and other revenue leaders have shaped our roadmap directly, challenged our assumptions, and used our platform to drive incredible results. Along the way, our belief in the power of putting the customer at the center of every enterprises growth strategy has only grown stronger.

Customer marketing has a vantage point few others in an organization have. You understand your customers, you see opportunities across the business, and you know the difference a trusted relationship can make. There’s momentum building around the work you do, and in an era where technology is advancing so rapidly, we believe in its potential, and in the people doing it, to the core.

As AI changes how buyers find information and make decisions, companies need to bring the customer closer to the center of their go-to-market strategy.

Customer marketers can lead that shift. We believe this profession can become a clear path to the C-suite, and our ambition is to help make that a reality.

That’s what this funding is for. We’ll invest heavily in the product, in the workshops and conversations we have with you, and in supporting the profession beyond Champion itself. We want to help you work more closely with revenue leaders, prove the impact you’re having on growth, and create phenomenal experiences for your customers.

We’ll keep building the exact same way we started: by listening to where you’re stuck, what you want to do next, and what you believe this profession can become.

Thank you for believing in us, pushing us, and helping us get here. Our mission is to make business more human. We’re proud to build alongside you, and excited for what comes next.

-Jeff, Gi, Courtney and the Champion team