From request desk to revenue driver.

Champion gives you the system to turn customer relationships into pipeline, retention, and a voice in the revenue conversation.

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Most CMA program operate as a request desk.

Request desk

noun

rɪˈkwɛst · dɛsk

A customer marketing team so busy filling one-off asks that no one sees its impact on revenue.

Sales needs 5 references by Friday, legal denied your latest case study, and leadership wants to know what the whole program is worth. And you’re one person trying to keep up. Making the shift from reactive to proactive will help you take your CMA strategy to the next level.

Scale your CMA program.

CMA 1 - Find fans you didn’t know you had

Champion Health scores every contact using your CRM, product, and support data, so you’re not relying on CSM lists or burnout advocates.

CMA 2 - Call the right play for every champion.

Bundle reviews, case studies, and speaking asks into targeted Plays. Champions respond by email or in their branded portal, and every completetion is tracked for you.

CMA 3 - References without the Slack scramble.

Sales requests, selects, and schedules a vetted reference right from the opportunity in Salesforce, while you control the variables that make a great match.

CMA 4- Show what your program is worth.

Tie every reference, review, and story to pipeline, win rates, and renewals to elevate your program as a revenue-driver.

1/4

identify

Champion continuously scores every contact across your stack.

2/4

Activate

Know what makes each champion unique.

3/4

match

Rank customers by deal context and relationship strength.

4/4

Track

A board-ready view of customer-sourced revenue.

Run a continuous customer-revenue engine.

Identify the most-engaged humans inside every account. Activate them with rich insight and customer voice. Match them to the right revenue moment. Track every outcome to the deal it influenced. That’s customer revenue orchestration.

See how it works