With Champion MCP, all you have to do is ask. In customer marketing, there’s no shortage of data. The problem is it’s scattered across tools, notes, and chats. Using the open model context protocol, Champion data is now directly connected with the AI tools you already use in your daily workflow. 

We’ve been demoing it for customers over the past few weeks, and here’s how they are really using it to push their programs forward. 

Source Speakers in Seconds

Without switching tools, ask “Do we have any opted-in champions near Austin who could speak at our user conference next month?”

You’ll get back a shortlist ranked by your own criteria, ready for outreach. 

Recover Missed Moments Automatically

Acts of advocacy happen everywhere. On Zoom calls, in email, or Slack, it’s easy to miss great quotes or potential references. 

Our own VP of Customer Success Emily Cid uses this trick: “Look through all my transcripts from the last two weeks and uncover any potential advocacy interactions that happened or quotes I'd want to log as interactions.”

It found several, including a customer-to-customer exchange that helped push better adoption. 

We even have a customer piloting this use case right now. Our MCP is regularly scanning their call transcripts, email, and Slack to catch “backdoor references” and log them in Champion. Can’t wait to hear more about the results. 

Map Champions by Activity or Revenue Impact

Some questions are easier to answer visually. Point our MCP at your Champion or revenue data and ask for a map instead of a table:

"Build a heat map of champion activation by state."

The same approach works for revenue, not just activation. Ask it to attribute revenue by state so you can see which locations are driving the biggest impact and where you should focus your marketing budget.

Compare Metrics for Faster Reporting

If you saw our Metrics That Matter Webinar, you know deal comparisons are some of the best places to start leveling up your reporting. 

Instead of manually exporting data between tools or building a report in BI, just ask: “Compare our win rates on deals with a champion vs. those without.”

Deal velocity and ACV with/without advocacy touchpoints are also great metrics to dig into. Those numbers will help you tell a clearer story about your program’s impact to the C-suite. 

Break Down Your Program Instantly

Get the whole picture of your program without building a pivot table. Ask: “Give me a breakdown of opted-in champions by industry and company size.”

Protect Your Champions

Our work is built on relationships. Prevent champion burnout and diversify your bank of quotes, testimonials, and speakers by checking your Champion data first. 

Ask: “Who has responded to 3+ asks this quarter? Which opted-in champions haven’t been tapped yet?”

The MCP can also help you plan ahead. Create a scheduled task in Claude or tool of choice to pull this data weekly, month, quarterly, or whatever makes sense for your program. 

Stay in Control

Every connection through the Champion MCP starts read-only, so nothing is changed in Champion without approval. And because it works with your existing Champion permissions, no new configurations or data access are needed. Your data stays protected. 

It’s also worth saying that every interaction, quote, and data point through our MCP comes from your real Champion data, so you and your boss can trust the answers.   

Want to see it in action?

Book a demo with our team and we’ll show you what it can do.  

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