October 11, 2024
Transforming Customer Marketing into a Strategic Growth Engine
Join us to learn first-hand experience in positioning customer marketing as the cornerstone of an incredible go-to-market engine.
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About the EVENT
From references, to reviews, to onboarding emails, to quick fixes, it can be easy for customer marketing to become a responsive role. Kristen Kaighn, Director of Customer Marketing at Aircall, will share her experience of transforming customer marketing into a strategic pillar of Aircall's strategy across the full customer journey.
- How to elevate customer marketing as a strategic partner
- The path to impacting critical business metrics across all stages of the lifecycle
- Specific examples of initiatives and campaigns
Attendees will walk away with tangible insights and experiences that they can implement back into their roles.
YOUR HOSTS
Kristen (Kaighn) Smith
Director of Customer Marketing
Jeff Reekers
CEO, Cofounder
